The entrepreneurial dimension
of the cultural and creative industries
The impact of culture and creativity or ’Äòculture-based creativity' has attracted
much attention in the debate on fostering and unlocking the potential of
a European ’Äòcreative economy’Äô thriving on its innovative potential. This
study, commissioned by the European Commission, responds to the growing importance
of the creative economy, and more specifically of the role of the Cultural
and Creative Industries (CCIs), as tools to tackle Europe’Äôs current and future
challenges. Indeed, innovation is now acknowledged as encompassing more than
just technological and scientific changes. The cultural and creative industries
offer the opportunity to bring essential change in non-technological innovation
for products and processes, contributing to a more inventive Europe.
The aim of this study is to provide a better understanding of the operations
and needs of companies in the CCIs, especially small and medium-sized enterprises
(SMEs). The intention is not to provide a comprehensive overview but rather
to describe some of the problems and provide recommendations. The study highlights
transversal problems common to all these cultural and creative industries.
It indicates specific challenges that could hamper entrepreneurship and prevent
cultural and creative industries from benefiting from the internal market and
the digital shift.
The study describes the main characteristics of the cultural and creative industries
and considers national environmental factors that influence the development
of these enterprises. The study provides an understanding of the key determinants
for strengthening entrepreneurship for cultural and creative industries, such
as access to finance; market barriers; intellectual property rights; education
and training; innovation; and collaborative processes. From these key challenges,
the study suggests general approaches for developing a conducive environment
as well as specific recommendations to provide support for each determinant,
highlighting best practices and considering sectoral differences, the different
levels of policy as well as the different development phases in which the enterprises
find themselves.
You can download the study here. Printed versions are also available on request from Pierre Mersch: pierre.mersch@kmt.hku.nl
This report was prepared for the European Commission Education & Culture Unit by Utrecht School of the Arts (HKU) in the Netherlands. The Faculty
of Art, Media & Technology and the Faculty of Art & Economics co-operated on this study.
The study was co-ordinated by David Crombie. The research adviser was Prof.
Giep Hagoort and the managing editor Rene Kooyman. The research team managed
by Emma Tilquin with the support of K2M Ltd and Eurokleis S.r.l. ’Ä®
For more information regarding this report, please contact Pierre Mersch at
HKU in the first instance: pierre.mersch@kmt.hku.nl. Print copies of the report
are also available on request.
Acknowledgements
We would like to thank everyone who helped with this study. Firstly, we would
like to thank the experts in the cultural and creative industries who agreed
to participate in the study and gave up their time for questionnaires, interviews
and workshops. Secondly, we would like to thank Prof. Jeroen van Mastrigt,
Drs Roger Lenoir, Dr George Ioannidis and Dr Francesco Bellini for their
co-operation and expertise. Thirdly, we would like to thank our researchers,
namely Mauro
Navarra, Maria Felice Arezzo, Pierre Mersch, Giovanni Giovinazzo, Marilla
Valente, Sandra ten Zijthoff, Chiara Gerlich, Zameer Razack, Kwaku Afriyie
and Luz Gutierrez.
Disclaimer
This study is subject to a disclaimer and copyright. The study was carried
out for the European Commission and expresses the opinions of the organisations
having undertaken the study. The views have not been adopted or in any
way approved by the European Commission and should not be relied upon as
a statement
of the European Commission's views. The European Commission does not guarantee
the accuracy of the information given in the study, nor does it accept
responsibility for any use made thereof.
Copyright
Copyright is held by the European Union. Persons wishing to use the contents
of this study (in whole or in part) for purposes other than their personal
use are invited to submit a written request to the following address:
European Commission, Education Audiovisual & Culture Executive Agency, Avenue du Bourget 1, BOUR / BOU2*, BE-1140 Brussels
Reference
HKU, (2010), The Entrepreneurial Dimension of the Cultural and Creative
Industries, Hogeschool vor de Kunsten Utrecht, Utrecht. ISBN/EAN:
978-90-817243-1-9
Digital copies can be downloaded from: http://ec.europa.eu/culture/key-documents/doc3124_en.htm.
Further print copies are available on request to: pierre.mersch@kmt.hku.nl
Publisher
COLORSET grafische producties, Hortusplantsoen 7-8, 1018 TZ, Amsterdam,
Netherlands.
email: info@colorset.nl